Are you ready to rumble? Maybe not but here is a screen shot of a frame from the A7 and a frame from the Hasselblad H4-50 CCD back. Have a close look. The Sony uses the 50mm Loxia which when placed in the same side by side with both the Nikon and Canon is much better. When I did the comparison with the medium format I was astounded- it made my beloved Loxia look like an 18-55 kit lens.
Again, don’t take my word for it book a demo and test it yourself. Both images are at 1:1 in Lightroom. It will be interesting to do this with the Canon- if anyone is getting one and wants to compare lets meet up. The door in question is in Marrickville just near Mackey Park.
JPEGS from the two files are included below. The settings are-
JPEG 100% Quality
72 DPI
Apart from that they are full size and untouched.

