Film, why shoot it? Lets face it, there is now way film can compete with modern digital cameras for commercial work where lighting is an issue. Usable ISO for film is around 800 and the colour issues under mixed lighting can be a real nightmare and imagine having to change memory cards every thirty six exposures? Trouble is I cant stop shooting it.
Film gives you an immediate look and style, its final- you need to know what you are doing and how your camera/film combo is going to react to lighting conditions. Its liberating, all the decisions are made for you leaving you free to compose.
Film still has its place commercially especially for clients looking for an authentic look or feel to their images- ask me about shooting film for portraits, nothing compares to a portrait shot on the Hasselblad using some classic black and white stock like FP4.
Film can give you a distinct look and feel which is reliable (mostly) and repeatable (hopefully), portraits, lifestyle and editorial can take on new dimensions with a bit of camera and film experimentation- a plastic camera and cross processing can deliver surprising results.